Richard Loek's website


Richard Loek

The original "recovering software engineer" ™

"The Amazing Rick™" Loek

What brings me joy is helping people transform what they may think is impossible to anything is possible. I do this by getting to know people and what is important to them. In this process a deep bond of trust and love is created. People often find themselves saying, “I don’t know why I am telling you this…” Also, as a parent of an adult child with special needs (Asperger’s syndrome, and health & behavior issues) I’ve learned more about what it takes to be an advocate than most can imagine. Not to mention as a person who has lived with being Hyperactive and a gift for being distractible…I have taught myself to manage and embrace my gifts.

Investing in training is priority #1

What is "The AMAZING Rick?"

I am certain I can bring clarity. I am sharing this moniker, “The AMAZING Rick™“, with you not to impress you, I am sharing this with you to impress upon you, I have done my work and continue to do my work. By teaching others my foundation continues to solidify. The moniker came about from clients and friends stating, “You are AMAZING!” Ultimately what makes Rick “The AMAZING RICK™”, in its simplest form, has almost nothing to do with me… What makes me AMAZING is actually people just like you. There are many demonstrations of this way of *being*. An example might help clarify what AMAZING looks like.

Super Rapport

Ready, wait for it… Imagine “Super Rapport™”
More later, for now just imagine what this could be and how as a coach being able to establish “Super Rapport™” might enhance what is possible.

Before we go there...

I’m working on a project. The vision is this: Create two companies, one is for profit company with a product or service and the second is a public benefit mutual corporation (what some people incorrectly call a non-profit).

The public benefit corporation exists to help those who want help to get off of the streets. Provide services, training and mental health skills to prepare them to return to the workforce.

Once ready – the for profit company can and will hire them, and train them. 

The reason this is here is, the for profit company will have the amazing jerky I’ve curated. Be it beef, mushroom or fish jerky. If you are interested in the jerky – let me know by completing this form.

Contact Rick

Previous Experience

I have a diverse background. I developed software where I used my ‘get it done style’ to successfully deliver often difficult (dare I say impossible) projects. I began my transition out of software in the early 2000’s. I own and operate a Registered Investment Advisor Firm, an Insurance Brokerage and a Success Coaching Company.

Napoleon Hill researched fear. He concluded that all fear can be identified as one of these six fears:

  1. Fear of poverty. Symptoms include: indifference, doubt, worry, over-caution, procrastination.
  2. Fear of criticism, consider this is where fear of public speaking resides.
  3. Fear of ill health.
  4. Fear of loss of love of someone.
  5. Fear of old age.
  6. Fear of death.

I served on the Mental Health Board (now called Behavioral Health) in Santa Clara County, California.

In addition to my skillset to create software, I have studied varied systems and processes and leadership as developed by Napoleon Hill, Stephen Covey, Ernest HolmesDr. Matt James, John C. Maxwell, Milton Erickson, Dan Sullivan of Strategic CoachBrené Brown, Robert T. Kiyosaki, Werner Erhard and Landmark Education (& EST). The last many years have been focused on Neuro-Linguistic Programming (NLP**), including  Mental & Emotional Release and Hypnosis.

  • NLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater success.
  • Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development.

Books I recommend

I’d be remiss if I didn’t have a list of books I recommend. You can find them here

Relevant Education

Consider we all have a time-line

Currently I am

**NLP – referral code

If you should wish to take courses offered by Empowerment Inc., such as Integrative NLP Practitioner (iNLP), please use the registration code of LOEKNLP (all caps) to receive a discounted price (about half off of iNLP). I am told that I get some sort of credit for future training with Empowerment Inc. To learn more and register,  visit:

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I may be reached via email rickloek at gmail or by text/phone four zero eight – eight seven four – six two three four (408..874..6234)