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FOR MY STRATEGIC COACH FAMILY

Your Unfair Advantage Starts Here

"Imagine your business becoming structurally unfair to competitors."

That’s the standard I hold everything on this page to. Below is the proof, real LinkedIn audits showing exactly how I think, then the tools, GPTs, and partners I actually use to help friends like you get there.

The Bo Prompt

My personal briefing prompt for tracking which AI models are actually best at what, this week, evidence-based, not hype. Open it, copy it, run it yourself.

The Bo Prompt

A live LLM-briefing prompt. Copy it and paste it into any AI tool with web search enabled.

The Proof

Two real LinkedIn posts from friends in this world, audited and rewritten using the same method behind everything else on this page.

Overall Score: 74/100. A genuinely strong post with real credibility and a powerful reframe, the engagement (76 reactions, 12 comments, 4 reposts) confirms it resonates. Six structural gaps were holding it back from elite-tier performance.

Scoring: Hook Strength 21/25 · Credibility 13/15 · Story & Emotion 16/20 · Insight Delivery 12/15 · Call to Action 6/15 · Format 6/10 · Total 74/100

The biggest gap: Call to Action lost 9 of 15 points. The original CTA, “What pattern do you keep seeing but not addressing?”, invites comments but offers no next step toward working with Christine: no offer, no DM invitation, no link.

Top fixes to reach 96/100:

  • Name the reader in the hook. “Your employees don’t have a mental health problem, your organization does” applies to everyone, which means it grabs no one specifically. Naming the reader’s role (manager, HR leader, CEO) triggers a far higher recognition response.
  • Move credibility earlier. “15 years as VP of HR at Canada’s largest mental health hospital” doesn’t appear until paragraph two, on mobile, many readers never get there.
  • Put the reader inside one story. Rewriting one of the three vignettes in second person (“Maybe that’s you…”) turns an observation into a mirror.
  • Replace the CTA with a real conversion pathway. Enhanced version: “I put together a free diagnostic… Drop ‘CULTURE’ in the comments and I’ll send it directly”, turns her best-performing organic post into an active lead-generation asset.

Projected score after enhancements: 96/100.

Overall Score: 56/100. Genuine warmth and exceptional social proof (the comments read like a who’s-who: a former CIA Chief Wellbeing Officer, a Northwestern professor, an AI company founder), but the post itself dramatically underperforms what Greg actually had to work with. (The original page displayed 61/100 here; the six criterion scores below actually sum to 56, flagging that for you to confirm which number is right.)

Scoring: Hook Strength 12/25 · Credibility 8/15 · Story & Emotion 13/20 · Insight Delivery 9/15 · Call to Action 4/15 · Format 10/10 · Total 56/100

The biggest gap: the hook. “What happens when you bring strangers, friends, and colleagues together?” is a rhetorical question that cost 13 of 25 points, zero tension, zero specificity, answerable without reading further. Greg had a room of 22 people, a named event, and a quote that moved people. He led with none of it.

Top fixes to reach 96/100:

  • Replace the question with tension. “Last night I asked 22 people a question most leadership programs never ask. The room went quiet.” creates a curiosity gap the original never does.
  • State the credibility in line one, not the header. “20+ years designing these gatherings, 8 books on leadership” needs to be in the post, not just Greg’s LinkedIn headline.
  • Tell one story instead of reporting the event. The enhanced version puts the reader inside the exact moment a stranger says “this is my family of choice” four hours after walking in alone.
  • Add a real CTA. The original close, “I can’t wait to see what magic the next 2.5 days bring”, invites no response. Enhanced: “Drop ‘BELONG’ in the comments and I’ll send you the short guide I use to design these experiences.”

Projected score after enhancements: 96/100.

Both audits above were produced by the same prompt, refined using Rick’s own “PVES Quick Wrapper” method for turning a vague AI request into one that reliably produces elite output.

The original ask (“score it, explain the scoring, enhance it to 95+”) had six real gaps: no defined scoring rubric, no audience or CTA goal, no output format, no constraints on what NOT to change, no voice anchor, and an undefined “95+” target.

The rewritten prompt adds:

  • A weighted six-criterion rubric: Hook Strength 25% · Value Density 20% · Emotional Resonance 20% · CTA Clarity 15% · Voice & Authenticity 10% · Algorithmic Optimization 10%
  • A required three-part output: diagnostic score → gap analysis → enhanced rewrite with a change log
  • Explicit constraints: preserve the author’s core message and voice, keep it LinkedIn-native, no blog-style headers

This is the same discipline behind every tool on this page, a vague request produces a mediocre answer; a well-engineered prompt is what actually produces work this specific.

Rick's Digital Empire

Save My Contact

One tap to save Rick's info straight to your phone.

The Rewriter

Turns flat writing into work that actually moves people.

HiveWright

Self-building AI infrastructure, the unfair-advantage engine.

Rick's AI Clone

Talk directly to a version of Rick, trained on how he actually thinks.

Financial Mastery & Wealth

Onesta and Calrima are Rick’s own firms.

Onesta Wealth Management

Rick's Registered Investment Advisor firm.

Calrima Financial & Insurance

Rick's insurance brokerage.

iXray Retirement

Partner tool to pressure-test a retirement plan.

AI-Powered Assessments

Coach Rick in a Box

A taste of working with Rick, in AI form.

PASA Assessment

Personal Agency Spectrum Assessment, find your starting point.

Quantum Soul Shifter (QSS)

Formerly NLP 2.0, the deeper transformation work.

The AMAZING Rick's GPT Collection

Five to start with. The rest are one click away.

StratMind AI

Master strategy, solve anything.

Innate Ability Finder

Find your Unique Ability, what's actually yours to do.

Mastery of Sales Training

Sharpen the sales conversation itself.

AMAZING Money Mastery

Rewire how you think about money.

Emotional Intelligence Elevator

Raise your EQ on demand.

Essential AI Platforms

The general-purpose tools behind everything above, you probably already use most of these.